A Year in Review

A Year in Review

As the year comes to an end I started thinking about all the endings we have seen. One of the things that seems to be coming to an end is the hold that the meat and dairy industry has over the items that are appearing on our table. As their market shares tumbled we saw Tyson Foods and big name dairy chains investing in plant based milk substitutes and plant based meat substitutes and the CDC and the American Cancer Society said that a plant based diet is the healthiest diet on the planet not only for health but for the planet.

In an attempt to discredit the plant based movement the dairy industry encouraged articles that said that dairy milk was superior to plant based milk siting very erroneous statistics.

I won’t say that we are seeing a major shift in thinking, but I will say that people are more aware and are more open minded to the possibility that there are better ways to feed their families than the Standard American Diet.